Kannar culture provides impact
How does a small company continually attract the attention of and make an impact with some of the world’s biggest brands, especially in a niche industry like crop inputs and seed treatment? Is it luck, who you know, or something else…?
At Kannar Earth Science, Ltd., we have a small team. Yet, in any given week, we are firing up excitement with some of the biggest global contributors to agriculture. How does a small agriculture company like Kannar attract such notice and partnerships? We attribute it not to luck but to “Kannar Magic.”
Kannar Magic = Culture + Experts
The Kannar culture includes curiosity and the relentless drive to find real solutions to real problems. But it’s more than curiosity and perseverance. For the Kannar team, it also takes the humility required to never assume that one knows it all. We are brave enough to ask those uncomfortable but necessary “but what if we also…” questions.
“It really does feel like magic! Not only to us but, to our surprise, also to those we align with,” says Heather Lewis, Seed Lab Manager at Kannar.
She continues, “In fact, all our subject matter experts experience the same phenomenon. We believe it is due, in part, to the special confluence of our culture and our areas of expertise which include chemistry, microbiology, agronomy, plant science, seed treatment, storage, production, and packaging of crop inputs.”
But this is just the foundation in which Kannar’s commitment leads to a growing confidence with their alliances. Kannar takes pride in discovering and optimizing new technologies for global commercialization. “Our partners rely on Kannar to accept a highly customized variety of responsibilities. We’re proud that more than one global alliance has described Kannar as the single most reliable source of market-ready innovations,” explains Sam Cloete, CEO of Kannar.
Substance is Behind Kannar’s Innovations
Sam explains, “Modern agriculture is known to achieve record yields, but often at the expense of something that indeed is unsustainable. Our innovations not only maximize yields but specifically also promote sustainable environmental stewardship. Sustainability is the cornerstone of our innovations and decisions. Our passion is to unlock real solutions to real problems as we innovate for nature, you know, naturally!”
Sam concludes, “Naturally does not come easy. Yet, thanks to Kannar Magic, in particular, the impossible seems to happen more and more often.”
Kannar exists to promote ideal agriculture through designing and manufacturing innovative seed coatings, synergistic fertilizer technology, and related crop inputs. We continually strive to find economical and practical ways to bring successful technology to growers.
Modified from July 2022 SeedWorld Magazine article
