Once upon a very recent time, there was a company that invested many millions into developing a new seed treatment. They were (and are) rightfully excited about their product, as it is a major step forward in innovation and efficacy. Yet they’ve had challenges bridging the gap between developing the product and getting it to market.
It’s a story we hear all the time. There are often very big gaps between the developers who create new seed applied technologies, the manufacturers that commercialize those products, and the seed companies that actually use the treatments.
Identifying & Bridging the Gap
There are all kinds of reasons for bumps in the road to market. In some cases, companies develop a product that works incredibly successfully in a lab, but there’s an application, residue, or another challenge they can’t overcome to make the leap to real-world, field-scale application. In other cases, it’s about relationships. A developer might have an ideal product, but they aren’t able to connect to a manufacturer with the right equipment, know-how, or capacity. In still other cases, it’s about chemistry. A product might be fantastic on its own, but it has negative interactions with other products that need to be seed applied.
This is Our Why
We are huge believers in teamwork in business and in life. Kannar was created in 2007 with the idea of bridging the gaps in getting products to market. We got excited about making positive changes to agriculture by being the missing link in the innovation and production chain. Fourteen years later, we’re the go-to ‘conduit’ to the marketplace. We translate great new crop establishment technologies and seed treatments into commercially applicable forms. Our expertise is in knowing everything related to successfully treating seed – from application equipment to all seed-applied technologies, from hard chemistries to life sciences, and nutrients.
Kannar employees are bridging the gap for all crop establishment stakeholders.
A big part of what we offer is our reputation. By the time we bring a product to a manufacturer, we’ve done the legwork to know not only that it works, but also how it works, why it works and how to manage it for commercial scale. It also helps that we know the capabilities, limitations, and needs of various seed production and treatment plants. This includes their available equipment, their storage capacity, and even their appetite and enthusiasm for innovation.
Kannar is grateful for the collaborators and alliances who entrust their technologies to our expertise. It is for the grower and for them that we wish to always make it happen. Click here to submit a request to speak with a member of our team about your crop establishment and market needs.
Modified from Seedworld August 2021 article.
